Research methods for leisure and tourism : a practical guide
by
Veal, Anthony James.
Title
:
Research methods for leisure and tourism : a practical guide
Author
:
Veal, Anthony James.
ISBN
:
9780273717508
Personal Author
:
Veal, Anthony James.
Edition
:
4th ed.
Publication Information
:
Harlow, Essex, England : Prentice Hall, 2011.
Physical Description
:
xxxi, 559 pages : color illustrations ; 25 cm
Contents
:
PART ONE -- Preperation -- 1. Introduction to research: what, why and who? -- 2. Approaches to leisure and tourism research -- 3. Starting out -- research plans and proposals -- 4. Research ethics -- 5. The range of research methods -- 6. Reviewing the literature -- PART TWO -- Data Collection -- 7. Secondary data sources -- 8. Observation -- 9. Qualitative methods: introduction and data collection -- 10. Questionnaire surveys: typology, design and coding -- 11. Experimental research -- 12. Case Study method -- 13. Sampling: quantitative and qualitative -- PART THREE -- Data Analysis -- 14. Analysing secondary data -- 15. Analysing qualitative data -- 16. Analying survey data -- 17. Statistical analysis -- PART FOUR -- Communicating Results -- 18. Preparing a research report.
Abstract
:
This book examines a wide range of methods for market research, and provides practical assistance on presenting the information gathered. This revised edition provides material covering recent developments.
Subject Term
:
Leisure -- Research.
Tourism -- Research.
Research -- Methodology.
Leisure -- Research. (OCoLC)fst00996043
Research -- Methodology. (OCoLC)fst01095216
Tourism -- Research. (OCoLC)fst01153199
Tourisme -- Recherche.
Loisirs -- Recherche.
Recherche -- Méthodologie.