Strategic brand management : building, measuring, and managing brand equity
by
 
Keller, Kevin Lane, 1956-

Title
: 
Strategic brand management : building, measuring, and managing brand equity

Author
: 
Keller, Kevin Lane, 1956-

ISBN
: 
9780273779414

Personal Author
: 
Keller, Kevin Lane, 1956-

Edition
: 
4th ed., Global ed.

Publication Information
: 
Boston [Mass.] ; London : Pearson, ©2013.

Physical Description
: 
590 pages : color illustrations, portraits (chiefly color) ; 28 cm

Subject Term
: 
Brand name products -- Management.
 
Product management.
 
Business and Management.
 
Product management (OCoLC)fst01078225
 
Brand name products -- Management. (OCoLC)fst00837891


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VC SandtonGeneral Books000111653658.827 KEL1
VC SandtonGeneral Books000111654658.827 KEL2
VEGA BordeauxRecommended Books000114535658.827 KEL1
VEGA Cape TownPrescribed books000038279658.827 KEL1
VEGA DurbanRecommended Books000012648658.827 KEL1