The tipping point : how little things can make a big difference
by
Gladwell, Malcolm, 1963-
Title
:
The tipping point : how little things can make a big difference
Author
:
Gladwell, Malcolm, 1963-
ISBN
:
9780349114460
9780349113463
Personal Author
:
Gladwell, Malcolm, 1963-
Publication Information
:
London : Abacus, 2001.
Physical Description
:
viii, 279 pages ; 20 cm
General Note
:
Originally published: London: Little, Brown, 2000.
Contents
:
1. The Three Rules of Epidemics -- 2. The Law of the Few: Connectors, Mavens, and Salesmen -- 3. The Stickiness Factor: Sesame Street, Blue's Clues, and the Educational Virus -- 4. The Power of Context (Part One): Bernie Goetz and the Rise and Fall of New York City Crime -- 5. The Power of Context (Part Two): The Magic Number One Hundred and Fifty -- 6. Case Study: Rumors, Sneakers, and the Power of Translation -- 7. Case Study: Suicide, Smoking, and the Search for the Unsticky Cigarette -- 8. Conclusion: Focus, Test, and Believe.
Abstract
:
Explains and analyses the "tipping point", that magic moment when ideas, trends and social behaviours cross a threshold, tip and spread like wildfire. Explains the fascinating social dynamics that cause rapid change.
Subject Term
:
Social psychology.
Causation.
Context effects (Psychology)
Contagion (Social psychology)
Social psychology
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168025433570 | 302 G543T 2001 | 1 |