The complete MBA for dummies
by
 
Allen, Kathleen R.

Title
The complete MBA for dummies

Author
Allen, Kathleen R.

ISBN
9780764552045

Personal Author
Allen, Kathleen R.

Publication Information
Foster City, CA : IDG Books Worldwide, ©2000.

Physical Description
xxii, 407 pages : illustrations ; 24 cm.

Series
--For dummies
 
--For dummies.

General Note
Includes index.

Contents
The new, improved world of business. If your business hasn't changed lately, it probably should! -- Information technology: the new competitive advantage -- Global business: fun and profit in Kathmandu -- Look into your crystal ball and do some strategic planning -- Managing a business in the new world. Managing is hard; leading is even harder -- Carrots and sticks: the ins and outs of motivating employees -- Hiring and firing: how to get good employees and keep them -- One for all and all for one: building teams that really work -- Money: what you don't know will hurt you. All you ever wanted to know about accounting -- Working your way through financial statements -- Deciphering the mysteries of financial planning and analysis -- It takes money to make money -- Understanding stocks and bonds -- Marketing in the new world. You are nothing without a customer -- Focusing your efforts with a marketing plan -- Does anyone really pay attention to advertising and promotion? -- The new world of selling -- Other important stuff. Manufacturing and distribution: technology makes the difference -- The ins and outs of risk management -- In business, everything is a negotiation -- Some basic entrepreneurial economics -- The part of tens. Ten biggest mistakes managers make -- Ten creative ways to market your products and services -- Ten best free business resources -- Ten steps to improve your cash flow--now!

Subject Term
Industrial management.
 
Information technology -- Management.
 
Business education.
 
Master of business administration degree.
 
Administración industrial.
 
Tecnología de la información -- Administración.
 
Enseñanza comercial.

Added Author
Economy, Peter.

Electronic Access
Table of contents http://catdir.loc.gov/catdir/toc/wiley022/99069708.html
 
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=715959
 
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley044/99069708.html
 
Publisher description http://catdir.loc.gov/catdir/description/wiley038/99069708.html


LibraryMaterial TypeItem BarcodeShelf NumberCopyStatus
VC Cape TownGeneral Books000121245658.221 ALL1On-Shelf Student