Graphic design : the new basics
by
 
Lupton, Ellen, author.

Title
: 
Graphic design : the new basics

Author
: 
Lupton, Ellen, author.

ISBN
: 
9781616893255
 
9781568987705
 
9781616893323

Personal Author
: 
Lupton, Ellen, author.

Edition
: 
Second Edition, Revised and Expanded.

Physical Description
: 
261 pages ; 23 cm

Contents
: 
Back to the Bauhaus / Ellen Lupton -- Beyond the basics / Jennifer Cole Phillips -- Formstorming -- Point, line, plane -- Rhythm and balance -- Scale -- Texture -- Color -- Gestalt principles -- Framing -- Hierarchy -- Layers -- Transparency -- Modularity -- Grid -- Pattern -- Diagram -- Time and motion -- Rules and randomness.

Abstract
: 
The authors explain the key concepts of visual language that inform any work of design, from a logo or a letterhead to complex websites. Through visual demonstrations and concise commentary, students and professionals explore the formal elements of two-dimensional design, such as point, line, plane, scale, hierarchy, layers, and transparency.-- From publisher's description.

Subject Term
: 
Graphic arts.

Added Author
: 
Phillips, Jennifer C., 1960-

Electronic Access
: 
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1487378&site=ehost-live


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