Consumer behavior : implications for marketing strategy
by
Hawkins, Del I.
Title
:
Consumer behavior : implications for marketing strategy
Author
:
Hawkins, Del I.
ISBN
:
9780256034141
Personal Author
:
Hawkins, Del I.
Edition
:
3rd ed.
Publication Information
:
Plano, Tex. : Business Publications, 1986.
Physical Description
:
xiv, 740 pages : illustrations ; 25 cm
Subject Term
:
Consumer behavior -- United States.
Market surveys -- United States.
Konsumentenverhalten -- Marketingpolitik.
USA.
Added Author
:
Best, Roger J.
Coney, Kenneth A.