Alcohol affair : The influence of experiential marketing on purchase behaviour
by
Matsolo, Sibongiseni
Title
:
Alcohol affair : The influence of experiential marketing on purchase behaviour
Author
:
Matsolo, Sibongiseni
Personal Author
:
Matsolo, Sibongiseni
General Note
:
Unpublished dissertation of The IIE - Vega Cape Town campus
Subject Term
:
Alcohol