Does the colour of the beer bottle influence South African consumers' perception of the brand?
by
 
Stopford, Chad.

Title
: 
Does the colour of the beer bottle influence South African consumers' perception of the brand?

Author
: 
Stopford, Chad.

Personal Author
: 
Stopford, Chad.

Publication Information
: 
2016.

Physical Description
: 
61 pages

General Note
: 
Dissertation (Honours)--Independent Institute of Education, Sandton, 2016.

Added Corporate Author
: 
Independent Institute of Education. Vega School.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VEGA Cape TownTheses/Dissertations000036122THE STO1