The lush brand and the "ethi-cool effect" : an exploration into the effects of a simultaneously ethical and trendy brand on consumption patterns of mainstream South African youth
by
 
Strumpman, Emma.

Title
The lush brand and the "ethi-cool effect" : an exploration into the effects of a simultaneously ethical and trendy brand on consumption patterns of mainstream South African youth

Author
Strumpman, Emma.

Personal Author
Strumpman, Emma.

Physical Description
62 pages

General Note
Dissertation (Honours)--Independent Institute of Education, Sandton, 2016.

Subject Term
Ethical brands -- Research -- South Africa
 
Cosmetics
 
Toiletries
 
Youth market -- Research -- South Africa

Added Corporate Author
Independent Institute of Education. Vega School.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VEGA Cape TownTheses/Dissertations000036161THE STR1