The pros and cons of marketing brands on Twitter using Coca Cola's "#shareacoke" campaign and BiC's "Women's Day" campaign : a comparative study adn brand impact analysis on South African Twitter users
by
Gaffoor, Shaakir.
Title
:
The pros and cons of marketing brands on Twitter using Coca Cola's "#shareacoke" campaign and BiC's "Women's Day" campaign : a comparative study adn brand impact analysis on South African Twitter users
Author
:
Gaffoor, Shaakir.
Personal Author
:
Gaffoor, Shaakir.
Physical Description
:
69 pages
General Note
:
Dissertation (Honours)--Independent Institute of Education, Sandton, 2016.
Subject Term
:
Brands -- Research -- South Africa
Social media
Brand marketing -- Research -- South Africa
Added Corporate Author
:
Independent Institute of Education. Vega School.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| VEGA Cape Town | Theses/Dissertations | 000036116 | THE GAF | 1 |