A qualitative research study exploring the impact of Puma's celebrity endorsement deals on their brand equity in a South African sportswear industry context
by
 
Di Bartolo, Marianna

Title
: 
A qualitative research study exploring the impact of Puma's celebrity endorsement deals on their brand equity in a South African sportswear industry context

Author
: 
Di Bartolo, Marianna

Personal Author
: 
Di Bartolo, Marianna

Physical Description
: 
[i], 37 pages

General Note
: 
Dissertation (Honours)--Independent Institute of Education, Sandton, 2016.

Added Corporate Author
: 
Independent Institute of Education. Vega School of Brand Leadership.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VEGA Cape TownTheses/Dissertations000036134THE DIB1