The nuts 'n bolts of media planning : a comprehensive industry guide
by
 
Belter, Luisa.

Title
: 
The nuts 'n bolts of media planning : a comprehensive industry guide

Author
: 
Belter, Luisa.

ISBN
: 
9780620506809

Publication Information
: 
[Cape Town] : AMASA, 2017.

Physical Description
: 
352 pages : color illustrations ; 25 cm

Subject Term
: 
Advertising -- South Africa.
 
Advertising media planning -- South Africa.
 
Mass media and business -- South Africa.
 
Marketing -- South Africa -- Management.

Added Author
: 
Belter, Luisa.

Added Corporate Author
: 
Advertising Media Association of South Africa.


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