Rise of the social media influencers : an investigation into the emergence of online super influencers and the subsequent implications for marketing strategy
by
 
Sakutukwa, Anesu.

Title
: 
Rise of the social media influencers : an investigation into the emergence of online super influencers and the subsequent implications for marketing strategy

Author
: 
Sakutukwa, Anesu.

Personal Author
: 
Sakutukwa, Anesu.

Publication Information
: 
2016.

Physical Description
: 
[8], 34 pages

General Note
: 
Dissertation (Honours)--Independent Institute of Education, Sandton, 2016.

Subject Term
: 
Online strategy -- Research
 
Influencer management
 
Value generation

Added Corporate Author
: 
Independent Institute of Education. Vega School.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VEGA Cape TownTheses/Dissertations000036163THE SAK1