To investigate the manner in which the sports brand Nike utilises brand narrative to create brand essence in South Africa
by
 
Cunningham, Ashleigh

Title
: 
To investigate the manner in which the sports brand Nike utilises brand narrative to create brand essence in South Africa

Author
: 
Cunningham, Ashleigh

Personal Author
: 
Cunningham, Ashleigh

Publication Information
: 
2016.

Physical Description
: 
96 pages

General Note
: 
Dissertation (Honours)--Independent Institute of Education, Sandton, 2016.

Added Corporate Author
: 
Independent Institute of Education. Vega School.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VEGA Cape TownTheses/Dissertations000036105THE CUN1