The basics of media writing : a strategic approach
by
Kuehn, Scott A., author.
Title
:
The basics of media writing : a strategic approach
Author
:
Kuehn, Scott A., author.
ISBN
:
9781506308104
Personal Author
:
Kuehn, Scott A., author.
Physical Description
:
xxxi, 534 pages ; 24 cm
Contents
:
You as a writer -- Media writing professions and strategies -- Media writing style and language conventions -- Reporting and interviewing -- Hard news and feature writing -- Electronic news writing: radio and television -- Copy editing -- Media law and ethics -- Writing for social media -- Web copywriting -- Persuasive writing -- Public relations -- Advertising -- Business communication -- Appendices.
Subject Term
:
Mass media -- Authorship.
Added Author
:
Lingwall, James Andrew,
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIE Sandton | General Books | 000110714 | 808.06 SCO | 2 |
| IIE Sandton | General Books | 000110716 | 808.06 SCO | 3 |