The basics of media writing : a strategic approach
by
 
Kuehn, Scott A., author.

Title
The basics of media writing : a strategic approach

Author
Kuehn, Scott A., author.

ISBN
9781506308104

Personal Author
Kuehn, Scott A., author.

Physical Description
xxxi, 534 pages ; 24 cm

Contents
You as a writer -- Media writing professions and strategies -- Media writing style and language conventions -- Reporting and interviewing -- Hard news and feature writing -- Electronic news writing: radio and television -- Copy editing -- Media law and ethics -- Writing for social media -- Web copywriting -- Persuasive writing -- Public relations -- Advertising -- Business communication -- Appendices.

Subject Term
Mass media -- Authorship.

Added Author
Lingwall, James Andrew,


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIE SandtonGeneral Books000110714808.06 SCO2
IIE SandtonGeneral Books000110716808.06 SCO3