Introduction to sport marketing
by
 
Smith, Aaron, 1972-

Title
: 
Introduction to sport marketing

Author
: 
Smith, Aaron, 1972-

ISBN
: 
9781138022959
 
9781138022966

Personal Author
: 
Smith, Aaron, 1972-

Edition
: 
Second edition.

Physical Description
: 
x, 323 pages ; 26 cm.

Series
: 
Sport Management Series

Contents
: 
1. Sport marketing introduction -- 2. Sport markets -- 3. Sport consumers -- 4. Sport marketing opportunities -- 5. Sport marketing strategy -- 6. Sport products and branding -- 7. Sport pricing -- 8. Sport distribution -- 9. Sport promotion -- 10. Sport sponsorship -- 11. Sport services -- 12. Sport digital marketing and social media -- 13. Sport marketing implementation and control.

Subject Term
: 
Sports -- Marketing.

Added Author
: 
Stewart, Bob, 1946-

Electronic Access
: 
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=929036&site=ehost-live


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