Strategic and competitive analysis : methods and techniques for analyzing business competition
by
 
Fleisher, Craig S.

Title
: 
Strategic and competitive analysis : methods and techniques for analyzing business competition

Author
: 
Fleisher, Craig S.

ISBN
: 
9780130888525
 
9780131918726

Personal Author
: 
Fleisher, Craig S.

Publication Information
: 
Upper Saddle River, N.J. : Prentice Hall, ©2003.

Physical Description
: 
xxii, 457 pages : illustrations ; 26 cm

Contents
: 
Analysis and its Relationship to Strategy and Competitive Intelligence -- The Techniques of Strategic and Competitive Analysis -- Strategic Analytical Techniques -- Competitive and Customer Analysis Techniques -- Environmental Analysis Techniques -- Evolutionary Analysis Techniques -- Financial Analysis Techniques.

Subject Term
: 
Business intelligence.
 
Competition.
 
Strategic planning.

Added Author
: 
Bensoussan, Babette E.

Electronic Access
: 
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009855659&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
 
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1567981
 
Table of contents http://www.gbv.de/dms/bowker/toc/9780130888525.pdf


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VC Durban NorthGeneral Books000128410658.4 FLE1
VC SandtonPrescribed books000052259658.47 FLE1
VEGA BordeauxGeneral Books000116165658.4 FLE1