Research methods in business studies : a practical guide
by
 
Ghauri, Pervez N., 1948-

Title
Research methods in business studies : a practical guide

Author
Ghauri, Pervez N., 1948-

ISBN
9780273651109

Personal Author
Ghauri, Pervez N., 1948-

Edition
2nd ed.

Publication Information
Harlow, England ; New York : Financial Times Prentice Hall, 2002.

Physical Description
xv, 212 pages : illustrations ; 24 cm

Contents
Challenges and ambiguities of business research -- Introduction -- Research in business studies -- The research process -- The research process -- Research problems -- Research design -- Measurements -- Data sources -- Data collection -- Sampling in empirical research -- Preparation and analysis of data -- Implementation -- Conducting data analysis -- Designing and conducting case studies -- Writing the final report.

Subject Term
Management -- Research.
 
Business -- Research.

Added Author
Grønhaug, Kjell.

Electronic Access
Inhaltsverzeichnis Research methods in business studies


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VC Durban NorthGeneral Books000128415658 GHA1