Research methods in business studies : a practical guide
by
Ghauri, Pervez N., 1948-
Title
:
Research methods in business studies : a practical guide
Author
:
Ghauri, Pervez N., 1948-
ISBN
:
9780273651109
Personal Author
:
Ghauri, Pervez N., 1948-
Edition
:
2nd ed.
Publication Information
:
Harlow, England ; New York : Financial Times Prentice Hall, 2002.
Physical Description
:
xv, 212 pages : illustrations ; 24 cm
Contents
:
Challenges and ambiguities of business research -- Introduction -- Research in business studies -- The research process -- The research process -- Research problems -- Research design -- Measurements -- Data sources -- Data collection -- Sampling in empirical research -- Preparation and analysis of data -- Implementation -- Conducting data analysis -- Designing and conducting case studies -- Writing the final report.
Subject Term
:
Management -- Research.
Business -- Research.
Added Author
:
Grønhaug, Kjell.
Electronic Access
:
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| VC Durban North | General Books | 000128415 | 658 GHA | 1 |