Entrepreneurship
by
 
Hisrich, Robert D.

Title
Entrepreneurship

Author
Hisrich, Robert D.

ISBN
9780072314069
 
9780071123518

Personal Author
Hisrich, Robert D.

Edition
5th ed.

Publication Information
Boston : McGraw-Hill/Irwin, ©2002.

Physical Description
xix, 663 pages : color illustrations ; 27 cm

Contents
Part I. The entrepreneurial perspective -- 1. The nature and importance of entrepreneurs -- 2. The entrepreneurial and intrapreneurial mind -- 3. The individual entrepreneur -- 4. International entrepreneurship opportunities -- Part II. Creating and starting the venture -- 5. Creativity and the business idea -- 6. Legal issues for the entrepreneur -- 7. The business plan: Creating and starting the venture -- 8. The marketing plan -- 9. The financial plan -- 10. The organizational plan -- Part III. Financing the new venture -- 11. Sources of capital -- 12. Informal risk capital and venture capital -- Part IV. Managing, growing, and ending the new venture -- 13. Preparing for the new venture launch: Early management decisions -- 14. Managing early growth of the new venture -- 15. New venture expansion strategies and issues -- 16. Going public -- 17. Ending the venture.

Abstract
This text is designed to instruct students on how to formulate, plan and implement a new venture. Students are exposed to descriptions of how to embark on a new venture in a logical manner, with actual case studies and entrepreneur profiles.

Subject Term
New business enterprises.
 
Entrepreneurship.
 
Business planning.
 
Business enterprises -- Finance.
 
Success in business.

Added Author
Peters, Michael P.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VC Durban NorthGeneral Books000128420658.4 HIS1