Managing personal creativity / Jeffrey Mauzy -- The prepared mind versus the beginner's mind / Mark Stefik and Barbara Stefik -- When you build in the world, you build in your mind / Robert Rasmusssen -- Driving creativity and innovation through culture / Anne Archer and Doris Walczyk -- Integrating design into corporate culture / Thomas Lockwood -- The making of design champions / Mark Barngrover -- Lessons for managing creative staff / Leonard J. Glick -- Teams, trust, and tribalism / Nicholas Ind and Cameron Watt -- Convergence : new management imperatives and their effect on design activity / Naomi Gornick -- How brands determine organization creativity / Nicholas Ind and Cameron Watt -- Integrating design into strategic management processes / Ron Sanchez -- Leading toward inspiration / Dimitris Lamproulis -- Serious play : the future of prototyping and prototyping the future / Michael Schrage -- People as a source of breakthrough innovation / Stefano Marzano -- Insights on innovation / Raymond Turner ... [et al.] -- Innovation in practice : the Calor Aquaspeed iron / Dick Powell -- Third-generation design consultancies : designing culture for innovation / Jessica Feldman and John Boult -- Hybrid organizations as a strategy for supporting new product development / Alison Rieple, Adrian Habererg, and Jonathan Gander -- Innovation in organizations in crisis / Todd Cherkasky and Adrian Slobin.