Marketing management casebook
by
 
Davis, Robert T., 1921-1995.

Title
: 
Marketing management casebook

Author
: 
Davis, Robert T., 1921-1995.

ISBN
: 
9780256030174

Edition
: 
4th ed.

Publication Information
: 
Homewood, Ill. : R.D. Irwin, 1984.

Physical Description
: 
xi, 609 pages : illustrations ; 24 cm.

Series
: 
The Irwin series in marketing
 
Irwin series in marketing.

Subject Term
: 
Marketing -- Management -- Case studies.
 
Marketing -- Management. (OCoLC)fst01010209
 
Fallstudiensammlung.
 
Marketing.
 
Marketing. (DE-588)4037589-4

Genre
: 
Case studies. (OCoLC)fst01423765
 
Fallstudiensammlung.

Added Author
: 
Davis, Robert T., 1921-1995.
 
Boyd, Harper W.
 
Webster, Frederick E.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
RC BraamfonteinGeneral Books000158127658.8 DAV1