Guerrilla publicity : hundreds of sure-fire tactics to get maximum sales for minimum dollars
by
 
Levinson, Jay Conrad.

Title
: 
Guerrilla publicity : hundreds of sure-fire tactics to get maximum sales for minimum dollars

Author
: 
Levinson, Jay Conrad.

ISBN
: 
9781598698459

Personal Author
: 
Levinson, Jay Conrad.

Edition
: 
2nd ed.

Publication Information
: 
Avon, Mass. : Adams Media ; Newton Abbot : David & Charles [distributor], 2008.

Physical Description
: 
xvi, 336 pages ; 23 cm

General Note
: 
Previous edition: 2002.

Abstract
: 
Presents advice for increasing a product's visibility, from how to make friends in the media to using the Internet, making a catchy introduction, and using press kits to increase exposure.

Subject Term
: 
Publicity.
 
Advertising campaigns.

Added Author
: 
Frishman, Rick, 1954-
 
Lublin, Jill.
 
Steisel, Mark.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VC Cape TownGeneral Books000121800659 LEV1