Good ideas are a dime a dozen -- You don't know your customer as well as you think you do -- Don't wait to ship a "killer product" -- get to market fast -- You don't need the big bucks right out of the gate -- Investors fund great teams -- not business plans -- Investors will wait for quality returns -- from quality companies -- Advertising and marketing are not synonymous -- Nobody else can sell your product for you -- Big companies need to act more like startups.