The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumer's brand perceptions
by
Basson, Haneke
Title
:
The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumer's brand perceptions
Author
:
Basson, Haneke
Personal Author
:
Basson, Haneke
Publication Information
:
2016
General Note
:
Dissertation (Honours)--Independent Institute of Education, Sandton, 2016.
Subject Term
:
Brand perception -- Research -- South Africa
Advertising -- Research
Added Corporate Author
:
Independent Institute of Education. Vega School.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| VEGA Pretoria | Theses/Dissertations | 000148649 | THE BAS | 1 |