A quantitative exploration of South African consumer's perception and response to Mc Donald's product adaptation
by
 
Kennard, Catherine.

Title
: 
A quantitative exploration of South African consumer's perception and response to Mc Donald's product adaptation

Author
: 
Kennard, Catherine.

Personal Author
: 
Kennard, Catherine.

Publication Information
: 
2017.

General Note
: 
Dissertation (Honours)--Independent Institute of Education, Sandton, 2017.

Subject Term
: 
Brand perception -- Research -- South Africa

Added Corporate Author
: 
Independent Institute of Education. Vega School.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VEGA PretoriaTheses/Dissertations000160048THE KEN1