CHANNEL MANAGEMENT 2e: Theory & Practice
by
Wiid, J. A. (Johannes Andreas)
Title
:
CHANNEL MANAGEMENT 2e: Theory & Practice
Author
:
Wiid, J. A. (Johannes Andreas)
ISBN
:
9781485125198
Personal Author
:
Wiid, J. A. (Johannes Andreas)
Publication Information
:
South Africa: Juta , ©2017
Physical Description
:
xiv, 161 pages: illustrations ; 25 cm
Abstract
:
This book focuses on the basics of product distribution as part of the marketingmix and explains the choices and strategies involved in choosing distribution channels.
Subject Term
:
Business logistics.
Retail management.