Fundamentals of e-marketing
by
 
Swanepoel, Japie.

Title
: 
Fundamentals of e-marketing

Author
: 
Swanepoel, Japie.

ISBN
: 
9780702198021

Personal Author
: 
Swanepoel, Japie.

Edition
: 
2nd ed.

Publication Information
: 
Cape Town, South Africa : Juta, 2013.

Physical Description
: 
vi, 206 pages : illustrations ; 25 cm

General Note
: 
Originally published as: The e of marketing.

Subject Term
: 
On-demand marketing.
 
Telemarketing.
 
Internet marketing.

Added Author
: 
Bothma, Neels.
 
Swanepoel, Japie. E of marketing.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIE SandtonGeneral Books000110883658.872 SWA1
IIEMSAGeneral Books23168001678422658.872 S972F 20131