Principles and practice of marketing
by
 
Blythe, Jim.

Title
: 
Principles and practice of marketing

Author
: 
Blythe, Jim.

ISBN
: 
9781408011478

Personal Author
: 
Blythe, Jim.

Edition
: 
2nd ed.

Publication Information
: 
Andover, Hampshire, U.K. : South-Western/Cengage Learning, ©2009.

Physical Description
: 
xxi, 744 pages : color illustrations ; 28 cm

General Note
: 
Prev. ed.: London : Thomson, c2006.

Abstract
: 
The intention of this book is to explain the received wisdom about marketing, and provide the counter-arguments which moderate the debate. It examines what marketing does, and seeks to strike a balance between academic thinking and practical experience. It is meant for students new to marketing and to business.

Subject Term
: 
Marketing -- Management.
 
Marketing -- Case studies.
 
Industrial marketing -- Management.

Electronic Access
: 
Table of contents http://bvbr.bib-bvb.de:8991/F?func=serviceetdoc_library=BVB01etdoc_number=017549247etline_number=0001etfunc_code=DB_RECORDSetservice_type=MEDIA


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168020377327658.8 B661P 20061
IIEMSAGeneral Books33168025506904658.8 B661P 20062
VC Cape TownPrescribed books002186603658.88 BLY1
VC Durban NorthGeneral Books000028948658.88 BLY1