Marketing research
by
 
Cooper, Donald R.

Title
: 
Marketing research

Author
: 
Cooper, Donald R.

ISBN
: 
9780072837865
 
9780071115704
 
9780071115711

Personal Author
: 
Cooper, Donald R.

Edition
: 
1st ed.

Publication Information
: 
New York : McGraw-Hill/Irwin, ©2006.

Physical Description
: 
xix, 790 pages : illustrations ; 28 cm + 1 CD-ROM (3 1/2 in.).

Series
: 
The McGraw-Hill/Irwin series in marketing
 
McGraw-Hill/Irwin series in marketing.

Subject Term
: 
Marketing research.

Added Author
: 
Schindler, Pamela S.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168020402810658.83 K37M 20072
IIEMSAGeneral Books33168025459385658.83 K37M 20073
VEGA DurbanGeneral Books000014916658.83 COO1