The impact of brand presence at music festivals a consumer perspective on what works and what doesn't
by
 
Crabtree, Amy-Sue

Title
: 
The impact of brand presence at music festivals a consumer perspective on what works and what doesn't

Author
: 
Crabtree, Amy-Sue

Personal Author
: 
Crabtree, Amy-Sue

Publication Information
: 
2017.

General Note
: 
Dissertation (Honours)--Independent Institute of Education, Sandton, 2017.

Subject Term
: 
Brand consumer behaviour -- Research -- South Africa

Added Corporate Author
: 
Independent Institute of Education. Vega School


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VEGA DurbanTheses/Dissertations000011731XX(21847.3)1