Kickflips and tailwhips an extreme subcultural perspective on brand equity, advertising and marketing communications
by
 
Ochler, Charl

Title
: 
Kickflips and tailwhips an extreme subcultural perspective on brand equity, advertising and marketing communications

Author
: 
Ochler, Charl

Personal Author
: 
Ochler, Charl

Publication Information
: 
2017.

General Note
: 
Dissertation (Honours)--Independent Institute of Education, Sandton, 2017.

Subject Term
: 
Brand equity -- Research -- South Africa

Added Corporate Author
: 
Independent Institute of Education. Vega School


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VEGA DurbanTheses/Dissertations000011738XX(21851.2)1