Consumer perceptions of Porsche and Harley Davidson brands and their marketing based on self-actualisation features
by
 
Taylor, Kimberley

Title
: 
Consumer perceptions of Porsche and Harley Davidson brands and their marketing based on self-actualisation features

Author
: 
Taylor, Kimberley

Personal Author
: 
Taylor, Kimberley

Publication Information
: 
2017.

General Note
: 
Dissertation (Honours)--Independent Institute of Education, Sandton, 2017.

Subject Term
: 
Brand Consumer Behaviour -- Research -- South Africa
 
Brand Cars -- Research
 
Brand Luxury Cars -- Research

Added Corporate Author
: 
Independent Institute of Education. Vega School


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VEGA DurbanTheses/Dissertations000011740XX(21854.2)1