Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Town
by
Forbay, Rosland
Title
:
Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Town
Author
:
Forbay, Rosland
Personal Author
:
Forbay, Rosland
Publication Information
:
2017
General Note
:
Dissertation (Honours)--Independent Institute of Education, Sandton, 2017.
Subject Term
:
Brand advertising -- Research -- Cape Town, South Africa
Brand communication -- Research
Added Corporate Author
:
Independent Institute of Education. Vega School
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| VEGA Cape Town | Theses/Dissertations | 000036400 | THE FOR | 1 |