Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlines
by
 
Warren, Andrew

Title
: 
Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlines

Author
: 
Warren, Andrew

Personal Author
: 
Warren, Andrew

Publication Information
: 
2017.

General Note
: 
Dissertation (Honours)--Independent Institute of Education, Sandton, 2017.

Subject Term
: 
Brand building -- Research -- South Africa
 
Brand consumer behaviour -- Research
 
Brand sensory marketing -- Research

Added Corporate Author
: 
Independent Institute of Education. Vega School


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VEGA Cape TownTheses/Dissertations000036393THE WAR1