Principles of marketing
by
Kotler, Philip.
Title
:
Principles of marketing
Author
:
Kotler, Philip.
ISBN
:
9780131902084
9780132286855
Personal Author
:
Kotler, Philip.
Edition
:
7th ed.
Publication Information
:
Englewood Cliffs, N.J. : Prentice Hall, c1996.
Physical Description
:
1 v. (various pagings) : ill. (some col.) ; 28 cm.
Contents
:
Understanding marketing and the marketing process -- Analyzing marketing opportunities -- Selecting target markets -- Developing the marketing mix -- Managing the marketing effort -- Extending marketing.
Subject Term
:
Marketing.
Added Author
:
Armstrong, Gary (Gary M.)
Electronic Access
:
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| VC Durban North | General Books | 000023107 | 658.8 KOT | 1 |