1. Overview of strategic marketing -- 2. Analysis of the external marketing or business environment-- 3. Customer analysis -- 4. Amrket analysis -- 5. Analysing competitors -- 6. Analysing the internal environment -- 7. Marketing strategy and metrics -- 8. Sustainable competitive advantage -- 9. Customer experience management as a marketing strategy -- 10. Market strategies -- 11. Product life cycle and branding strategies -- 12. Competitive market strategies -- 13. Going global -- 14. Refocusing the business -- 15. Leveraging the business -- 16. Selecting the strategies for the way forward -- 17. Strategy implementation and control -- 18. Branding -- 19. Electronic marketing strategies.