The conceptual foundation -- Defining crisis communication -- Understanding crisis communication theory and practice -- The lessons and practical application -- Lessons on effective crisis communication -- Applying the lessons to produce effective crisis communication -- Lessons on managing crisis uncertainty effectively -- Applying the lessons for managing crisis uncertainty effectively -- Lessons on effective crisis leadership -- Applying the lessons for developing effective crisis leadership -- The opportunities -- Learning through failure -- Risk communication -- Responding to the ethical demands of crisis -- Facilitating renewal through effective crisis communication.