Advertising, promotion, and other aspects of integrated marketing communications
by
 
Andrews, J. Craig, author.

Title
: 
Advertising, promotion, and other aspects of integrated marketing communications

Author
: 
Andrews, J. Craig, author.

ISBN
: 
9781337282659

Personal Author
: 
Andrews, J. Craig, author.

Edition
: 
10th ed.

Physical Description
: 
xix, 635 pages : illustrations (some color) ; 29 cm

General Note
: 
Previous edition published in 2013.

Subject Term
: 
Communication in marketing -- Textbooks.
 
Sales promotion -- Textbooks.
 
Advertising -- Textbooks.
 
Direct marketing -- Textbooks.

Added Author
: 
Shimp, Terence A.,


LibraryMaterial TypeItem BarcodeShelf NumberCopy
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