Part 1: Place branding: strategies and perspectives -- 1. The state of art: From country-of-origin to strategies for economic development / Adriana Campelo -- 2. A strategic spatial planning approach to regional branding: challenges and opportunities / Eduardo Oliveira and Gregory J. Ashworth -- 3. The Cultural Branding Matrix: framing the relation between cultural institutions and city branding / Cecilia Pasquinelli -- 4. ‘Like a pair of worn-out slippers’: Place attraction factors among return migrants to peripheral places / Helle Dalsgaard Pedersen and Anette Therkelsen -- Part 2: Place making -- 5. Place brand meaning-making: culture, ethos and habitus / Adriana Campelo -- 6. “I love this place”: Tourists’ destination brand love / Kathryn Swanson, Dominic Medway, and Gary Warnaby -- 7. Programmatic Authenticity: Culinary Place Branding in Greenland / Søren Askegaard, Dannie Kjeldgaard, and Eric Arnould -- 8. Smell it, taste it, listen it, touch it, and see it to make sense of this place / Adriana Campelo -- Part 3: Methodologies for place branding -- 9. Multisensory place branding: a manifesto for research / Dominic Medway and Gary Warnaby -- 10. Place Branding and Place Narratives / Maria Lichrou, Maurice Patterson, Lisa O’Malley and Killian O’Leary -- 11. Place Brand Biography: Something Special or Same Old Story? / Stephen Brown -- Part 4: Urban issues -- 12. Mobility, Marketing, and the Experience of the City / Gary Warnaby and Christopher J. Parker -- 13. Pretty vacant? Implications of neglect and emptiness for urban aesthetics and place branding / Gary Warnaby and Dominic Medway -- 14. Trends and Final Remarks / Adriana Campelo.