Key marketing metrics : the 50+ metrics every manager needs to know
by
 
Farris, Paul W., author.

Title
: 
Key marketing metrics : the 50+ metrics every manager needs to know

Author
: 
Farris, Paul W., author.

ISBN
: 
9781292212470

Personal Author
: 
Farris, Paul W., author.

Uniform Title
: 
Marketing metrics

Edition
: 
Second European edition.

Physical Description
: 
xiv, 422 pages : illustrations ; 24 cm

General Note
: 
Original edition entitled: Marketing metrics : the manager's guide to measuring marketing performance / Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer and David J. Reibstein. Third edition. Upper Saddle River, NJ :Pearson Education, 2016.
 
First European edition published 2009 (print).

Contents
: 
Introduction -- Share of Hearts, Minds, And Markets -- Margins And Profits -- Product And Portfolio Management -- Customer Profitability -- Sales Force And Channel Management -- Pricing Strategy -- Promotion -- Advertising Metrics -- Online, Email, And Mobile Metrics -- Marketing And Finance -- The Marketing Metrics X-Ray And Testing -- System of Metrics.

Subject Term
: 
Marketing research -- Statistical methods.
 
Marketing -- Mathematical models.

Added Author
: 
Bendle, Neil T.,
 
Pfeifer, Phillip Edward, 1951-
 
Reibstein, David J.,
 
Bendle, Neil T. Marketing metrics : the manager's guide to measuring marketing performance.


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