Machine generated contents note: pt. I The context of public relations -- 1.What is public relations? / Sarah Roberts-Bowman -- 2.Public relations and communications / Sarah Roberts-Bowman -- 3.Public relations, politics and the media / Sahla Aroussi -- 4.Public relations and management / Anne Gregory -- 5.Ethics, professionalism and regulation / Alison Theaker -- pt. II Strategic public relations -- 6.Public relations and corporate communication / Emma Wood -- 7.Public relations and corporate identity / Ian Somerville -- 8.Risk, issues and crisis management: a collaborative role for public relations / Heather Yaxley -- 9.Public relations and corporate social responsibility / Emma Wood -- 10.Measurement and evaluation / Mairead McCoy -- 11.The public relations of globalisation / Peter Walker -- pt. III Stakeholder public relations -- 12.Media relations in the social media age / Philip Young -- 13.Internal communications / Liam FitzPatrick

Note continued: 14.Financial communications / Mark Phillimore -- 15.Public sector public relations / Simon Wakeman -- 16.Consumer public relations / Michael Frohlich -- 17.Business-to-business public relations / Loretta Milan -- 18.Public relations and engagement in the not-for-profit sector / David Hamilton -- 19.Using new technology effectively in public relations / Heather Yaxley -- 20.Activism and public relations / Philip Young -- pt. IV Shaping the future -- 21.Future challenges for PR / Alison Theaker.