The social media marketing book
by
Zarrella, Dan.
Title
:
The social media marketing book
Author
:
Zarrella, Dan.
ISBN
:
9780596806606
Personal Author
:
Zarrella, Dan.
Publication Information
:
Beijing ; Sebastopol, CA : O'Reilly, ©2010.
Physical Description
:
vi, 232 pages : illustrations ; 16 x 21 cm
General Note
:
Includes index.
Contents
:
Blogging -- Twitter and microblogging -- Social networking -- Media sharing -- Social news and bookmarking -- Ratings and reviews -- Forums -- Virtual worlds -- Strategy, tactics, and practice -- Measurement.
Abstract
:
Describes various social networking sites, blogs, and forums and offers strategies on effective marketing tactics.
Subject Term
:
Social media.
Business enterprises -- Computer network resources.
Internet marketing.
Electronic Access
: