Managing content marketing : the real-world guide for creating passionate subscribers to your brand
by
Rose, Robert.
Title
:
Managing content marketing : the real-world guide for creating passionate subscribers to your brand
Author
:
Rose, Robert.
ISBN
:
9780983330714
Personal Author
:
Rose, Robert.
Publication Information
:
Cleveland, OH : CMI Books, ©2011.
Physical Description
:
177 pages : illustrations ; 23 cm
Contents
:
Build the Business Case -- Who's on First and Why -- Create the Journey: Developing Your Pillars of Content -- Digging Your Channels -- Putting It All Together -- The Four Stages of a Content Marketing Process -- Welcome to Workflow -- The Tools of Content Marketing -- Getting the Choir to Sing -- Talk the Talk and Listen In -- Measurement: Developing Your Pyramids -- Beyond Content and Marketing.
Abstract
:
Provides a practical guide to developing and implementing a content marketing strategy.
Subject Term
:
Marketing.
Added Author
:
Pulizzi, Joe.