Integrated marketing communication
by
 
Van Heerden, Neels, 1957-

Title
Integrated marketing communication

Author
Van Heerden, Neels, 1957-

ISBN
9780627033322

Edition
Fourth edition.

Physical Description
xix, 362 pages : illustrations ; 25 cm

Contents
Integrated marketing communication: setting the scene -- Integrated marketing communication planning -- Advertising -- Media management -- Personal selling: a relational approach -- Sales promotion -- Public relations and publicity -- Sponsorship -- Direct marketing -- Digital communication.

Subject Term
Advertising.
 
Communication in marketing.
 
Sales promotion.

Added Author
Van Heerden, Neels, 1957-
 
Mulder, D. (Dalmé)
 
Sephapo, Catherine Mpolokeng.

Electronic Access
EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site


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