Integrated marketing communication
by
 
Van Heerden, Neels, 1957-

Title
: 
Integrated marketing communication

Author
: 
Van Heerden, Neels, 1957-

ISBN
: 
9780627033322

Edition
: 
Fourth edition.

Physical Description
: 
xix, 362 pages : illustrations ; 25 cm

Contents
: 
Integrated marketing communication: setting the scene -- Integrated marketing communication planning -- Advertising -- Media management -- Personal selling: a relational approach -- Sales promotion -- Public relations and publicity -- Sponsorship -- Direct marketing -- Digital communication.

Subject Term
: 
Advertising.
 
Communication in marketing.
 
Sales promotion.

Added Author
: 
Van Heerden, Neels, 1957-
 
Mulder, D. (Dalmé)
 
Sephapo, Catherine Mpolokeng.

Electronic Access
: 
EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site


LibraryMaterial TypeItem BarcodeShelf NumberCopy
1:RCCTOPrescribed books002042994658.802 INT1
1:RCCTOPrescribed books002042407658.802 INT2
1:RCCTOPrescribed books002047248658.802 INT3
1:RCCTOPrescribed books002042990658.802 INT4
1:RCPTORecommended Books002042409658.802 INT1
1:RCPTORecommended Books002059860658.802 INT2
1:RCPTORecommended Books002059861658.802 INT3
IIE SandtonGeneral Books000096402658.802 INT1
IIE SandtonGeneral Books000185080658.802 INT2
IIE SandtonGeneral Books000157101658.802 INT3
IIE SandtonGeneral Books000157187658.802 INT4
IIEMSALecturer Books002303092658.802 INT1
IIEMSAPrescribed books002302790658.802 INT2
IIEMSAMSA Reserves002302791658.802 INT3
RC BloemfonteinGeneral Books002057514658.802 INT1
RC BloemfonteinGeneral Books002057516658.802 INT2
RC BloemfonteinPrescribed books002057517658.802 INT3
RC BloemfonteinGeneral Books002057591658.802 INT4
RC BloemfonteinGeneral Books002057589658.802 INT5
RC BloemfonteinGeneral Books002095038658.802 INT6
RC BloemfonteinGeneral Books002095059658.802 INT7
RC BloemfonteinGeneral Books002095057658.802 INT9
RC BloemfonteinGeneral Books002095063658.802 INT10
RC BloemfonteinGeneral Books002095062658.802 INT11
RC BloemfonteinGeneral Books002095987658.802 INT13
RC BloemfonteinGeneral Books002095985658.802 INT15
RC BloemfonteinGeneral Books002095984658.802 INT16
RC BloemfonteinGeneral Books002095983658.802 INT17
RC BloemfonteinGeneral Books002095982658.802 INT18
RC BloemfonteinGeneral Books002097151658.802 INT19
RC Cape TownPrescribed books002206932658.802 INT1
RC Cape TownPrescribed books002277073658.802 INT2
RC Cape TownPrescribed books002277072658.802 INT3
RC Cape TownPrescribed books002277061658.802 INT4
RC Cape TownPrescribed books002203324658.802 INT5
RC DurbanRecommended Books002041312658.802 INT1
RC DurbanRecommended Books002041402658.802 INT2
RC DurbanRecommended Books002041401658.802 INT3
RC DurbanRecommended Books002041762658.802 INT4
RC MbombelaPrescribed books002033207658.802 INT1
RC Nelson Mandela BayGeneral Books002243807658.8 HEE1
RC Nelson Mandela BayGeneral Books002251014658.8 HEE2
RC Nelson Mandela BayGeneral Books002251019658.8 HEE3
RC Nelson Mandela BayGeneral Books002251021658.8 HEE4
RC Nelson Mandela BayGeneral Books002251022658.8 HEE5
RC Nelson Mandela BayGeneral Books002251024658.8 HEE6
RC Nelson Mandela BayGeneral Books002251026658.8 HEE7
RC Nelson Mandela BayGeneral Books002251015658.8 HEE8
RC Nelson Mandela BayGeneral Books002251025658.8 HEE9
RC Nelson Mandela BayGeneral Books002251028658.8 HEE10
RC Nelson Mandela BayGeneral Books002251030658.8 HEE11
RC Nelson Mandela BayGeneral Books002251032658.8 HEE12
RC Nelson Mandela BayGeneral Books002251034658.8 HEE13
RC Nelson Mandela BayGeneral Books002251035658.8 HEE14
RC Nelson Mandela BayGeneral Books002251031658.8 HEE15
RC Nelson Mandela BayGeneral Books002251029658.8 HEE16
RC Nelson Mandela BayGeneral Books002251027658.8 HEE17
RC Nelson Mandela BayGeneral Books002251023658.8 HEE18
RC Nelson Mandela BayGeneral Books002251020658.8 HEE19
RC Nelson Mandela BayGeneral Books002226493658.8 HEE20
RC Nelson Mandela BayGeneral Books002226492658.8 HEE21
RC Nelson Mandela BayGeneral Books002226491658.8 HEE22
RC Nelson Mandela BayGeneral Books002226490658.8 HEE23
RC Nelson Mandela BayGeneral Books002226489658.8 HEE24
RC Nelson Mandela BayGeneral Books002226488658.8 HEE25
RC Nelson Mandela BayGeneral Books002226487658.8 HEE26
RC Nelson Mandela BayGeneral Books002226486658.8 HEE27
RC Nelson Mandela BayGeneral Books002226485658.8 HEE28
RC Nelson Mandela BayGeneral Books002226484658.8 HEE29
RC Nelson Mandela BayGeneral Books002226483658.8 HEE30
RC Nelson Mandela BayGeneral Books002226482658.8 HEE31
RC Nelson Mandela BayGeneral Books002226481658.8 HEE32
RC Nelson Mandela BayGeneral Books002226480658.8 HEE33
RC Nelson Mandela BayGeneral Books002226479658.8 HEE34
RC Nelson Mandela BayGeneral Books002226478658.8 HEE35
RC Nelson Mandela BayGeneral Books002226477658.8 HEE36
RC Nelson Mandela BayGeneral Books002227649658.8 HEE37
RC PietermaritzburgGeneral Books002060122658.802 INT1
RC PietermaritzburgGeneral Books002060402658.802 INT2
RC PietermaritzburgGeneral Books002060401658.802 INT3
RC PietermaritzburgGeneral Books002060400658.802 INT4
RC PietermaritzburgGeneral Books002060396658.802 INT8
RC PietermaritzburgGeneral Books002060503658.802 INT9
RC PietermaritzburgGeneral Books002060822658.802 INT11
RC PietermaritzburgGeneral Books002060824658.802 INT13
RC PietermaritzburgGeneral Books002081802658.802 INT14
RC PolokwaneGeneral Books002053801658.802 INT1
RC PolokwaneGeneral Books002042414658.802 INT6
RC PolokwaneGeneral Books002042404658.802 INT10
RC PolokwaneGeneral Books002042868658.802 INT17
RC PolokwanePrescribed books002042989658.802 INT21
RC PolokwaneGeneral Books002042986658.802 INT22
RC PolokwaneGeneral Books002042987658.802 INT23
RC PolokwaneGeneral Books002042993658.802 INT24
RC PolokwaneGeneral Books002042992658.802 INT26
RC PolokwaneGeneral Books002047253658.802 INT29
RC PolokwaneGeneral Books002047251658.802 INT31
RC PolokwaneGeneral Books002047483658.802 INT33
RC PolokwaneGeneral Books002047482658.802 INT34
RC PolokwanePrescribed books002059857658.802 INT36
RC PolokwaneGeneral Books002059858658.802 INT37
RC PolokwanePrescribed books002059859658.802 INT38
RC Pretoria CBDPrescribed books002065511658.802 INT1
RC Pretoria CBDPrescribed books002065689658.802 INT2
RC Pretoria CBDPrescribed books002065691658.802 INT3
RC Pretoria CBDPrescribed books002065665658.802 INT4
RC Pretoria CBDPrescribed books002065668658.802 INT5
RC Pretoria CBDPrescribed books002065667658.802 INT6
RC Pretoria CBDPrescribed books002065690658.802 INT7
RC Pretoria CBDPrescribed books002065666658.802 INT8
RC Pretoria CBDPrescribed books002065688658.802 INT9
RC Pretoria CBDPrescribed books002109002658.802 INT10
RC Pretoria CBDPrescribed books002109001658.802 INT11
RC Pretoria CBDPrescribed books002109068658.802 INT12
RC Pretoria CBDPrescribed books002109069658.802 INT13
VC Cape TownPrescribed books000124601658.802 INT1
VC Cape TownGeneral Books000124950658.802 INT2
VC Cape TownPrescribed books002186143658.802 INT3
VC Cape TownGeneral Books002186144658.802 INT4
VC Cape TownGeneral Books002186394658.802 INT5
VC Durban NorthLecturer Books002130151658.802 INT1
VC Durban NorthLecturer Books002130152658.802 INT2
VC Durban NorthPrescribed books002130003658.802 INT3
VC Durban NorthPrescribed books002130004658.802 INT4
VC Nelson Mandela BayPrescribed books000131591658.802 INT1
VC Nelson Mandela BayPrescribed books000131786658.802 INT2
VC Nelson Mandela BayPrescribed books000132983658.802 INT3
VC PretoriaGeneral Books002181811658.802 INT1
VC PretoriaPrescribed books002173011658.802 INT2
VC PretoriaLecturer Books002173010658.802 INT3
VC PretoriaLecturer Books002173445658.802 INT4
VC PretoriaLecturer Books002173444658.802 INT5
VC PretoriaLecturer Books002173589658.802 INT6
VC PretoriaLecturer Books002173588658.802 INT7
VC PretoriaPrescribed books002173142658.802 INT8
VC SandtonPrescribed books002139316658.802 INT1
VC SandtonPrescribed books002139428658.802 INT2
VC SandtonPrescribed books002139429658.802 INT3
VC SandtonPrescribed books002139440658.802 INT4
VC WaterfallPrescribed books002177762658.802 INT1
VC WestvillePrescribed books000117486658.802 INT1
VC WestvillePrescribed books000117488658.802 INT2
VC WestvillePrescribed books000120147658.802 INT3
VEGA BordeauxPrescribed books000136479658.802 INT1
VEGA BordeauxPrescribed books000136480658.802 INT2
VEGA BordeauxPrescribed books000136482658.802 INT4
VEGA BordeauxPrescribed books000116361658.802 INT5
VEGA BordeauxPrescribed books000116364658.802 INT6
VEGA BordeauxPrescribed books000116363658.802 INT7
VEGA BordeauxPrescribed books000116365658.802 INT8
VEGA Cape TownLecturer Books000036750658.802 INT1
VEGA Cape TownPrescribed books000036751658.802 INT2
VEGA Cape TownPrescribed books000036752658.802 INT3
VEGA Cape TownPrescribed books000036749658.802 INT4
VEGA DurbanPrescribed books000011982658.802 INT1
VEGA DurbanPrescribed books000011980658.802 INT2
VEGA DurbanPrescribed books000011979658.802 INT3
VEGA DurbanPrescribed books000011977658.802 INT4