An exploration of consumer tribes and their role in strategic brand communication
by
 
Cressy, Anastacia

Title
: 
An exploration of consumer tribes and their role in strategic brand communication

Author
: 
Cressy, Anastacia

Personal Author
: 
Cressy, Anastacia

Publication Information
: 
Cape Town : The Independent Institute of Education, 2018.

Physical Description
: 
190 pages.

Subject Term
: 
Consumer tribes
 
Tribal brands
 
Tribal leadership
 
Brand purpose
 
Brand communication
 
Consumer-centricity
 
Digital revolution
 
Tribal brand communication strategy


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VEGA Cape TownTheses/Dissertations000036613CRE1