pt. 1: Essentials of research --1. The nature of business and management research --2. The research process and proposal --3. Literature review --4. Ethics in business research --pt. 2: Research methods --5. Quantitative and qualitative research --6. Sampling strategies --7. Survey research --8. Secondary data and archival resources --9. Case studies, qualitative interviews and focus groups --10. Observation --11. Content analysis and other qualitative approaches --12. Experimentation --pt. 3: Research instruments --13. Measurement and scales --14. Fieldwork: questionnaires and responses --15. Writing up and presenting research outcomes -- Cases -- Glossary -- Index --pt. 4: Statistical Background (available electronically only) --16. Data preparation and description --17. Exploring, displaying and examining data --18. Hypothesis testing --19. Measures of association --20. Multivariate analysis: An overview -- Appendices.