The Rewards and Challenges of Entrepreneurship : -- Entrepreneurs: The Driving Force Behind Small Business -- Ethics and Social Responsibility: Doing the Right Thing -- Creativity and Innovation: Keys to Entrepreneurial Success -- Strategic Management and the Entrepreneur -- Launching a Venture: Entry Strategies : -- Choosing a Form of Ownership -- Franchising and the Entrepreneur -- Buying an Existing Business -- New Business Planning Process: Feasibility Analysis, Business Modeling, and Crafting a Winning Business Plan -- Building a Marketing Plan : -- Building a Bootstrap Marketing Plan -- Creative Use of Advertising and Promotion -- Pricing and Credit Strategies -- Global Marketing Strategies -- E-Commerce and Entrepreneurship -- Building a Financial Plan : -- Creating a Solid Financial Plan -- Managing Cash Flow -- Sources of Equity Financing -- Sources of Debt Financing -- Building an Operating Plan : -- Location, Layout, and Physical Facilities -- Supply Chain Management -- Managing Inventory -- Staffing and Leading a Growing Company -- Legal Aspects of Small Business: Succession, Ethics, and Government Regulation : -- Management Succession and Risk Management Strategies in the Family Business -- The Legal Environment: Business Law and Government Regulation.