Strategy : an international perspective
by
Wit, Bob de, author.
Title
:
Strategy : an international perspective
Author
:
Wit, Bob de, author.
ISBN
:
9781473725157
Personal Author
:
Wit, Bob de, author.
Edition
:
Sixth edition.
Physical Description
:
xxii, 824 pages : color illustrations ; 26 cm
General Note
:
Previous edition: 2014.
Contents
:
Section I. Strategy. 1 Introduction -- 2 Strategizing -- 3 Missioning and visioning -- Section II. Strategy content. 4 Business level strategy -- 5 Corporate level strategy -- 6 Network level strategy -- Section III. Strategy process. 7 Strategy formation -- 8 Strategic change -- 9 Strategic innovation -- Section IV. Strategy context. 10 The industry context -- 11 The organizational context -- 12 The international context.
Abstract
:
In this book, the fundamental differences of opinion within strategic management are not ignored or smoothed over. The authors carefully guide the students through the many, often conflicting, perspectives in the field of strategy, in order to help them become true stategic thinkers.
Subject Term
:
Strategic planning.
Strategic planning -- Case studies.