Internet and mobile marketing in the digital ecosystem -- The supply chain becomes a value ecosystem -- Business models and strategies -- The direct response and database foundations of internet marketing -- Social media marketing as a cornerstone of strategy -- Experiencing the digital customer journey -- Display and mobile advertising for customer acquisition -- Content marketing -- Email marketing to build consumer and business relationships -- Search engine marketing -- Paid search and social advertising -- Mobile marketing -- Demand generation and conversion in B2B markets -- Customer relationship development and retention marketing -- Developing and maintaining effective online and mobile websites -- Digital customer service and support in the digital area -- Social and regulatory issues: privacy, security, and intellectual property -- Measuring and evaluating digital marketing programs.