Managerial economics and strategy
by
 
Brander, James A., author.

Title
: 
Managerial economics and strategy

Author
: 
Brander, James A., author.

ISBN
: 
9781292159140

Personal Author
: 
Brander, James A., author.

Edition
: 
Second edition, Global edition.

Physical Description
: 
703 pages : illustrations ; 26 cm

Contents
: 
Introduction -- Supply and demand -- Empirical methods for demand analysis -- Consumer choice -- Production -- Costs -- Firm organization and market structure -- Competitive firms and markets -- Monopoly -- Pricing with market power -- Oligopoly and monopolistic competition -- Strategies over time -- Managerial decision making under uncertainty -- Asymmetric information -- Government and business -- Global business.

Abstract
: 
Managerial Economics and Strategy uses real-Ưworld issues and examples to illustrate how economic principles impact business decisions. Emphases on agency and contract theory, managerial behavioral economics, game theory, and pricing are especially valuable to future managers. In-text examples and boxed miniƯ-cases use actual data to illustrate the use of basic economic models, while Q & As pose important managerial or economic problems and demonstrate a step-by-step approach to solving them.

Subject Term
: 
Managerial economics.

Added Author
: 
Perloff, Jeffrey M.,


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIE SandtonGeneral Books000099215338.502 BRA1
IIE SandtonGeneral Books000099216338.502 BRA2
IIEMSAMSA Reserves002303008338.502 BRA1
IIEMSALecturer Books002303007338.502 BRA2
IIEMSAMSA Reserves002303006338.502 BRA3
IIEMSAMSA Reserves002303005338.502 BRA4
IIEMSALecturer Books002303004338.502 BRA5